Could you sell your business?
Or do you just own a job you can’t quit?
Founders build businesses to gain freedom and make a difference in the world but they often find themselves stuck in a job they can’t quit.
Founder Freedom liberates founders by helping them get to, through and beyond the sale of their business.
This course is a massive shortcut to avoiding the kinds of mistakes that mean you either don’t get the sale you deserve or, even worse, can’t sell your business at all and have to walk away for nothing!
You’re not confident your business is sellable
Are you worried you couldn’t sell it if you tried? Do you know if your business has the right composition to make it attractive enough that someone will want to buy it and take it over?
You have no idea how to sell a business!
If you’ve never done it before, selling a business can be a complex, distracting and daunting experience. There’s so much to know about selling your business but the good news is that we’ve distilled our experience into an easy to follow process that means you won’t be stuck knowing what to do when the time comes.
You have no idea what your business is worth
Are you confident you can define and (crucially) defend your business’ valuation? It ultimately comes down to what you can defend and setting the conditions for a robust valuation is critical to the successful end result.
You want to be doing something else
Sometimes you just lose interest in your business and you’d much rather be doing something else. Life is short – don’t waste your precious working years being trapped doing one thing when you know you want to do something else.
You feel trapped
You want out but you have responsibilities and commitments you can’t abandon; staff, business partners, clients, contracts etc. You need to know what needs to be done so that you can liberate yourself, sell the thing and walk away with a pile of cash.
You’re really tired
It takes a lot to run a business and it’s totally normal to run out of steam at times. Wouldn’t it be nice to have the option to sell your business so that you can take a break, recharge and get your mojo back?
You’re approaching retirement
Time is ticking and you know you’re not going to be doing this forever. You need to set yourself up so that, when it’s time, you can let go of your business, get paid handsomely for it and enjoy the retirement years you deserve.
Who Is Founder Freedom For?
Whether you’re bored, burnt out or bound for more; this is for you.
Early-stage Founders
You’ve got a great idea and you’re hustling to bring it to life but you’re conscious of keeping the end goal in mind.
You want to be sure that, should the time come, you can successfully exit your business and it will have all been worth it in the end.
Mid-stage Founders
You’ve built a successful business and you’re ready to realise the value you’ve created.
You need help understanding the business sale process, you want to know what to expect and you want to make sure you’re not leaving money on the table.
Retiring Founders
You’re approaching retirement and you need to enact a succession plan that rewards you for the value you’ve created and preserves your legacy in good hands.
Course Overview
Everything you need to know about building a business that actually can be sold, how the sale process works and what to do once you’ve sold.
MINDSET | Persevere & win
Building and selling a business can be a gruelling process – learn how to cultivate the mindset needed to push and persevere through to a successful exit.
01
BUILD | Value creation
This module covers all the strategic work to be done 2-3 years out from sale to make sure the business is sufficiently healthy and orderly to sell.
Sales / Clients / Finances / Operations
Staffing/HR / Intellectual Property / Branding
02
BUILD | Run-up to the sale
Discover the specific operational activities you need to undertake in the run up to a sale, i.e. “getting the house in order”.
Operations / Financial documentation / Customer relationships / Contracts / Team structure / IP and assets / Systems & process / Legal / Technology infrastructure / Brand / Marketing materials / Case studies
03
SELL | The Sale Process
Learn everything involved in the actual sale process – how to go to market, how to attract buyers, how to negotiate and transact the deal.
The Sale process & steps / Valuation of the business / Marketing the business / Initial buyer discussions / Negotiating the deal / Due diligence / Closing the sale
04
EXIT | Transition & Ending
You’ve sold your business and now you need to hand it over and move on. Learn what to do for a successful transition, integration and conclusion.
Integration planning / Handover / Transition / Legal / Financial adjustments / Operational considerations / Communication strategy / Wind up / Restraint of trade / D&O insurance
05
BONUS | Life after the sale
Prepare yourself for your newfound freedom and identity change.
Psychology post-sale / Filling “the void” / Self image / Leveraging the experience
06
Your commitment
We recommend an investment of about 2-4 hours per week and expect that you can consume the content within about a month.
You will have lifetime access to the material so you can apply the learning at your own pace.
More than a course
In addition to the course, you'll also get:
An Audit Consultation
A one-on-one audit consultation to assess where you are and advise where to go
Tools & Templates
A growing library of resources to help you systematise and maximise your approach
An Exclusive Community
Join fellow Founders on the same path; share your learnings, get support, ask questions
Benefits
With Founder Freedom, you will learn to:
Build undeniable value
Sleep well with the reassurance that you’re building undeniable value in your business and you’re on the right track
Sell confidently
Present your business’ value with supreme confidence and press your information advantage to prevail in the sale and beyond
Transition smoothly
Prepare the handover in advance to enjoy a graceful, calm transition as you exit your business and relinquish control and responsibility
Navigate to sale
Get crystal clear on what needs to be done to get fit-for-sale and develop a road map of how to get to and through the exit
Transact successfully
Know what to expect during the transaction so that you can minimise the learning curve, increase the sale value and enjoy the process!
Know what to do next
Understand the feelings and identity changes that accompany selling your business and learn how to figure out what’s next
Who’s Behind Founder Freedom?
Hi, I'm Garth.
I’ve been there, done that, worn the hair shirt.
My entrepreneurial journey began at 5 years old, selling hand drawn halloween masks in front of my house (luckily being self employed meant I didn’t fall foul of child-labour laws). From there I arbitraged Apple products between the US and UK, freelance web-developed as a teen and founded an illicit tuck shop out of my university dorm room (Garth’s Snack Shack).
By the time I was 25, I founded a web design agency and then merged it with a digital marketing agency at 28. That new entity ultimately acquired and merged three other smaller agencies, grew to over 150 clients, two offices and many wonderful staff. We intentionally built the agency with an eventual exit in mind and we successfully took it through to a strategic acquisition by a competitor in 2023.
I learnt so much along the journey from inception through to acquisition and I’m here to share those lessons with you. I expect my hard-won learnings will shortcut you to confidence and liberation when your time comes and you will be rewarded for your efforts like I was.
Thanks for reading, best of luck with your own journey and here’s to your liberation!
15
Years experience
8
Businesses founded
100
M&A work hours
Have a question? See below
FAQs
How do I know if Founder Freedom is for me?
The course is designed to be applicable throughout your journey from start up to exit. Have a read of this section to see more detail on that.
How is the course material delivered?
The material is provided via a course platform called Podia.com in both written and visual formats and you will be provided a personal login to gain access.
How long do I get access?
Upon launch you will get access to the material for the lifetime of the course.
How long is the course?
We expect it will take approximately 10-15 hours to consume the course material.
How much does the course cost?
Early bird pre-launch pricing is discounted to $99. The price will increase upon launch so get in quick!
When can I join?
You can join now for a special discount and you will gain access when the course is launched.
What’s the mission behind Founder Freedom?
Embarking on an entrepreneurial journey is one of life’s most challenging and rewarding experiences and we want to honor the Founder by helping ensure they are well rewarded at the end. We’ve experienced the highs and lows of entrepreneurship and we feel a special kinship with The Founder; without that daring spirit, humanity wouldn’t have made it out of the cave.
Build it. Sell it. Exit.
Build it. Sell it. Exit.
Build it. Sell it. Exit.
Build it. Sell it. Exit.
Build it. Sell it. Exit.
Build it. Sell it. Exit.
